Nouva

Your Closet. Reimagined by AI.

The AI stylist app that builds outfits from the clothes you actually own — scored for colour harmony and styled for any occasion.

See How It Works
Available on iOS & Android·Free to start

How It Works

Three Steps to a Smarter Closet

Step 01

Snap Your Wardrobe

Photograph your clothes. AI identifies category, color, material, and style instantly.

Scanning clothes with Nouva
Step 02

Generate Outfits

Tell Nouva the occasion. It creates outfits from pieces you own, scored for harmony.

AI-generated outfit suggestions
Step 03

Complete Your Look

See what's missing. Get recommendations that pair with what you already have.

Smart shopping recommendations

Features

Everything You Need to Dress Smarter

AI Styling

It Knows Your
Actual Wardrobe.

Every outfit is built from the real items in your closet — colours, textures, fits, and how they work together. Each look is scored for harmony so you only see combinations that work.

AI outfit generation from your closet
Style Check

Know Before You
Leave the House.

Take a mirror selfie and get a score out of 100 in seconds — colour harmony, style coherence, proportion, and how well the look fits the occasion. You also get what's working and the one change that would lift it most.

Style Check score breakdown — colour harmony 85, style coherence 80, proportion balance 75, context fit 70 — with what works and what to try next time
Smart Discovery

Shop What Actually
Completes You.

Every recommendation is powered by a taste profile built from your wardrobe — only pieces that pair with what you already own. Each week you also get fresh style moments, broken down into the elements that make them work, with similar pieces you can actually buy.

Personalised discovery feed with weekly style inspiration
Style Insights

See Your Style
Breakdown.

Get a personalized style diagnosis, see your dominant colours, track your wear rate, and understand how much variety lives in your closet.

Style diagnosis and wardrobe insights
Shop Scan

Should You Buy It?
Ask before the till.

Photograph anything in a shop and Shop Scan gives you a straight answer, judged against your actual wardrobe — plus a short stylist's note explaining the call.

GET ITSKIP IT

One of two answers — based on your closet, not the price tag.

Pairs with what you own
How many pieces in your closet this actually works with — and which outfits it would unlock.
Duplicate check
Whether you already own something so similar that this one would sit unworn.
Gap fill
Whether it covers something your wardrobe is genuinely missing.
Your taste
Whether it matches the colours and styles you actually wear, not just what's trending.

Pricing

Start Free. Upgrade When Ready.

No credit card required. Use Nouva free forever or unlock the full experience.

Free

$0

Get started with AI styling. Free forever.

  • Up to 30 items in your closet
  • 3 AI outfits per week
  • 3 Stylist sessions per week
  • 3 Style Checks per week
  • Shop Scan — should you buy it?
  • Weather-aware outfit generation
Most Popular

Plus

$9.99/month

The full AI styling experience. More items, more outfits, smarter recommendations.

  • Up to 150 items in your closet
  • 50 item uploads per month
  • 30 AI outfits per week
  • 15 Stylist sessions per week
  • 15 Style Checks per week
  • Shop Scan — should you buy it?
  • Filter by weather, mood, colour & occasion
  • Feed curated to your taste
  • No ads

FAQ

Frequently Asked Questions

Ready to Reimagine Your Closet?

Free to start. Available on iOS and Android. No credit card required.