Your Closet.
Reimagined by AI.
The AI stylist app that builds outfits from the clothes you actually own — scored for colour harmony and styled for any occasion.
Features
Everything You Need to Dress Smarter
Complete looks built from your own wardrobe.
Every outfit is built from the real items in your closet — colours, textures, fits, and how they work together. Each look is scored for harmony so you only see combinations that work.
Full outfits · a harmony score on each · filtered to the day
See how it works →
Score the outfit you're wearing, before you leave.
Take a mirror selfie and get a score out of 100 in seconds, with a short verdict on what's working and the one change that would lift the look most — plus pieces from your own closet that would improve it.
A score out of 100 · what works · the one change that lifts it
See how it works →
Ask before you pay, not after.
Point your phone at something in a shop and Nouva weighs it against the wardrobe you already own. You get a verdict and the reason behind it — including whether you already own something a lot like it.
GET IT / SKIP IT verdict · whether you already own something like it
See how it works →One of two answers — based on your closet, not the price tag.
You pick one piece. Nouva builds the rest.
Pick the piece you actually want to wear and Nouva builds the rest around it, filling the look from your own closet first. Shopping suggestions appear only where your wardrobe genuinely falls short.
A full look around your piece · swap any category · shopping only for real gaps
See how it works →
How It Works
Three Steps to a Smarter Closet
Snap Your Wardrobe
Photograph your clothes. AI identifies category, color, material, and style instantly.

Generate Outfits
Tell Nouva the occasion. It creates outfits from pieces you own, scored for harmony.

Complete Your Look
See what's missing. Get recommendations that pair with what you already have.

Pricing
Start Free. Upgrade When Ready.
No credit card required. Use Nouva free forever or unlock the full experience.
Free
Get started with AI styling. Free forever.
- Up to 20 items you upload
- 3 AI outfits per week
- 3 Stylist sessions per week
- 3 Style Checks per week
- Shop Scan — should you buy it?
- Weather-aware outfit generation
Plus
or $24.99 every 3 months
The full AI styling experience. More items, more outfits, smarter recommendations.
- 50 items to upload, rising to 150 by your third month
- 30 AI outfits per week
- 15 Stylist sessions per week
- 15 Style Checks per week
- Shop Scan — should you buy it?
- Filter by weather, mood, colour & occasion
- Feed curated to your taste
- No ads
From the Blog
Latest Style Guides
Nouva vs Alta: Which AI Stylist Actually Fits Your Wardrobe?
Alta is a free AI stylist funded by shopping. Nouva scores outfits from your own closet on a subscription. We compare cost, caps and the advice itself.
Nouva vs Fits: Outfit Planner or Outfit Decider?
Fits is a free, uncapped outfit planner with a calendar and a canvas. Nouva scores outfits for you. We compare setup, styling, caps and what each costs.
Nouva vs Lookastic: Browsing Outfits or Wearing Yours?
Lookastic is a huge web archive of curated looks with a 12-item free wardrobe. Nouva is a phone app that styles what you own. Here is the honest comparison.
FAQ
Frequently Asked Questions
Yes. The free plan covers up to 20 items you upload, and three AI outfits, three Stylist sessions and three Style Checks every week. Plus is $9.99/month (or $24.99 for three months) and raises those to thirty outfits and fifteen of each session per week, with a closet that grows to 150 items.
Upload photos of your clothes and Nouva's AI analyses each item's colour, style, and category. It then generates complete outfit combinations scored for colour harmony — meaning every suggestion is evaluated for how well the tones, contrasts, and shades work together. You can filter by occasion, season, and personal preference.
Style Check scores an outfit you're already wearing, then suggests pieces from your own closet that would improve the look. The free plan includes 3 Style Checks per week; Plus includes 15.
See how Style Check works →Shop Scan tells you whether to buy something before you do. Photograph an item in a shop and Nouva checks it against your actual wardrobe — including whether you already own something too similar. You get a straight GET IT or SKIP IT with a short explanation of the call. Shop Scan is included on both the free and Plus plans.
See how Shop Scan works →A Stylist session is when you pick a piece you want to wear and Nouva builds the rest of the look around it. It fills the remaining slots from your own closet first, then suggests shoppable pieces only for the gaps your wardrobe can't cover — and you can swap any single category until the look is yours. The free plan includes 3 Stylist sessions per week; Plus includes 15.
Free gives you 20 uploads and three AI outfits, three Stylist sessions and three Style Checks a week. Plus raises the weekly limits to thirty outfits and fifteen of each session, starts your closet at 50 items and grows it to 150 by month three, removes ads and curates your feed to your taste. Neither plan is unlimited — the weekly counts reset every Monday.
Yes. Take photos of your clothes and Nouva automatically detects the garment type, colour, and style. Most users get their wardrobe uploaded in 30 to 60 minutes for 50 to 100 items. The app removes backgrounds automatically for a clean look.
Yes. Nouva is available on both iOS (App Store) and Android (Google Play). Your account syncs across devices, so you can switch between your phone and tablet seamlessly.
Most wardrobe apps focus on organising your closet or tracking what you wear. Nouva focuses on styling — specifically, generating outfit combinations scored for colour harmony. Instead of just suggesting items that match an occasion, Nouva evaluates whether the specific colours and tones in an outfit actually look good together.
Yes — that's exactly what Nouva does best. Upload photos of your wardrobe and the AI generates complete outfit ideas from items you already own. Every outfit is scored for colour harmony and styled for specific occasions, so you get combinations you wouldn't have thought of yourself.
While Whering focuses on sustainability tracking, Acloset on social features, and Indyx on wardrobe analytics, Nouva's strength is AI outfit generation with colour harmony scoring. If your priority is getting styled outfits from your own closet — not just organising it — Nouva is the best choice.
Colour harmony scoring is Nouva's unique approach to outfit generation. Instead of just matching items by category or occasion, Nouva analyses the specific colours, tones, and contrasts in each outfit combination and scores how well they work together. This means every AI-generated outfit is evaluated for how visually cohesive and flattering the colour palette is.
Absolutely. Nouva works as both a digital wardrobe organiser and an AI personal stylist. Upload your clothes, and the app categorises, tags, and stores them digitally. But unlike basic closet apps, Nouva goes further by generating outfit combinations, scoring them for colour harmony, and styling them for any occasion.
Ready to Reimagine Your Closet?
Free to start. Available on iOS and Android. No credit card required.
