Your Closet.
Reimagined by AI.
The AI stylist app that builds outfits from the clothes you actually own — scored for colour harmony and styled for any occasion.
How It Works
Three Steps to a Smarter Closet
Snap Your Wardrobe
Photograph your clothes. AI identifies category, color, material, and style instantly.

Generate Outfits
Tell Nouva the occasion. It creates outfits from pieces you own, scored for harmony.

Complete Your Look
See what's missing. Get recommendations that pair with what you already have.

Features
Everything You Need to Dress Smarter
It Knows Your
Actual Wardrobe.
Every outfit is built from the real items in your closet — colours, textures, fits, and how they work together. Each look is scored for harmony so you only see combinations that work.

Know Before You
Leave the House.
Take a mirror selfie and get a score out of 100 in seconds — colour harmony, style coherence, proportion, and how well the look fits the occasion. You also get what's working and the one change that would lift it most.

Shop What Actually
Completes You.
Every recommendation is powered by a taste profile built from your wardrobe — only pieces that pair with what you already own. Each week you also get fresh style moments, broken down into the elements that make them work, with similar pieces you can actually buy.

See Your Style
Breakdown.
Get a personalized style diagnosis, see your dominant colours, track your wear rate, and understand how much variety lives in your closet.

Should You Buy It?
Ask before the till.
Photograph anything in a shop and Shop Scan gives you a straight answer, judged against your actual wardrobe — plus a short stylist's note explaining the call.
One of two answers — based on your closet, not the price tag.
- Pairs with what you own
- How many pieces in your closet this actually works with — and which outfits it would unlock.
- Duplicate check
- Whether you already own something so similar that this one would sit unworn.
- Gap fill
- Whether it covers something your wardrobe is genuinely missing.
- Your taste
- Whether it matches the colours and styles you actually wear, not just what's trending.
Pricing
Start Free. Upgrade When Ready.
No credit card required. Use Nouva free forever or unlock the full experience.
Free
Get started with AI styling. Free forever.
- Up to 30 items in your closet
- 3 AI outfits per week
- 3 Stylist sessions per week
- 3 Style Checks per week
- Shop Scan — should you buy it?
- Weather-aware outfit generation
Plus
The full AI styling experience. More items, more outfits, smarter recommendations.
- Up to 150 items in your closet
- 50 item uploads per month
- 30 AI outfits per week
- 15 Stylist sessions per week
- 15 Style Checks per week
- Shop Scan — should you buy it?
- Filter by weather, mood, colour & occasion
- Feed curated to your taste
- No ads
From the Blog
Latest Style Guides
Best Wardrobe Apps in 2026: 10 Closet Apps Tested & Ranked
We tested 10 wardrobe and closet organiser apps for three months. Here's an honest ranking of which digital wardrobe apps are actually worth downloading in 2026.
Best Free Wardrobe Apps in 2026: No Subscription Required
Not every wardrobe app needs a monthly subscription. We tested the best free closet organiser and outfit planner apps available in 2026.
Nouva vs Clueless: Which Outfit Planner App Is Better in 2026?
Two AI-powered outfit planners with different approaches. We compare Nouva's colour harmony scoring with Clueless's weekly outfit planning to help you choose.
FAQ
Frequently Asked Questions
Yes. Nouva's free tier includes closet uploads, AI outfit generation, and colour harmony scoring. The Plus plan at $9.99/month unlocks unlimited generations and premium features, but the core styling experience is free.
Upload photos of your clothes and Nouva's AI analyses each item's colour, style, and category. It then generates complete outfit combinations scored for colour harmony — meaning every suggestion is evaluated for how well the tones, contrasts, and shades work together. You can filter by occasion, season, and personal preference.
Style Check scores an outfit you're already wearing. Take a mirror selfie and Nouva rates it out of 100 in seconds, with separate scores for colour harmony, style coherence, proportion balance, and how well the look fits the occasion you picked. You also get a short verdict, what's working, and the change that would lift it most — plus pieces from your own closet that would improve the look. The free plan includes 3 Style Checks per week; Plus includes 15.
Shop Scan tells you whether to buy something before you do. Photograph an item in a shop and Nouva checks it against your actual wardrobe: how many pieces it would pair with, whether you already own something too similar, whether it fills a genuine gap, and whether it matches the styles you actually wear. You get a straight GET IT or SKIP IT with a short explanation of the call. Shop Scan is included on both the free and Plus plans.
A Stylist session is when you pick a piece you want to wear and Nouva builds the rest of the look around it. It fills the remaining slots from your own closet first, then suggests shoppable pieces only for the gaps your wardrobe can't cover — and you can swap any single category until the look is yours. The free plan includes 3 Stylist sessions per week; Plus includes 15.
The Free plan gives you access to closet uploads, AI-generated outfits, and colour harmony scoring. Plus ($9.99/month) unlocks unlimited outfit generations, premium styling features, and priority access to new capabilities as they launch.
Yes. Take photos of your clothes and Nouva automatically detects the garment type, colour, and style. Most users get their wardrobe uploaded in 30 to 60 minutes for 50 to 100 items. The app removes backgrounds automatically for a clean look.
Yes. Nouva is available on both iOS (App Store) and Android (Google Play). Your account syncs across devices, so you can switch between your phone and tablet seamlessly.
Most wardrobe apps focus on organising your closet or tracking what you wear. Nouva focuses on styling — specifically, generating outfit combinations scored for colour harmony. Instead of just suggesting items that match an occasion, Nouva evaluates whether the specific colours and tones in an outfit actually look good together.
Yes — that's exactly what Nouva does best. Upload photos of your wardrobe and the AI generates complete outfit ideas from items you already own. Every outfit is scored for colour harmony and styled for specific occasions, so you get combinations you wouldn't have thought of yourself.
While Whering focuses on sustainability tracking, Acloset on social features, and Indyx on wardrobe analytics, Nouva's strength is AI outfit generation with colour harmony scoring. If your priority is getting styled outfits from your own closet — not just organising it — Nouva is the best choice.
Colour harmony scoring is Nouva's unique approach to outfit generation. Instead of just matching items by category or occasion, Nouva analyses the specific colours, tones, and contrasts in each outfit combination and scores how well they work together. This means every AI-generated outfit is evaluated for how visually cohesive and flattering the colour palette is.
Absolutely. Nouva works as both a digital wardrobe organiser and an AI personal stylist. Upload your clothes, and the app categorises, tags, and stores them digitally. But unlike basic closet apps, Nouva goes further by generating outfit combinations, scoring them for colour harmony, and styling them for any occasion.
Ready to Reimagine Your Closet?
Free to start. Available on iOS and Android. No credit card required.
